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Why Your CTV Results Look Better in the Dashboard Than in the Business

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Why Linear and Connected TV Are Better Together

Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...

Revolutionizing Marketing with Cutting-Edge Research

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The hottest marketing channel of 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

9 Podcasts Every CMO Should Listen to in 2024

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

Is the era of advertising over?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Who said TV couldn't be targeted?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance

TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...

The true cost of digital advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

How broad is your reach?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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