Marketing Architects: TV Advertising Blog | The Marketing Architects Team (16)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

We're diving into a topic that keeps many marketers up at night: the brand loyalty debate. Is it mor...

TV advertising is one of the most powerful marketing channels for business transformation and growth...

We’re diving into concerns surrounding media quality in 2024, the rise of AI in advertising, and fin...

Today, we're diving into the glitzy world of celebrities in advertising. Why do brands shell out big...

Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...

At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...

This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...

TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...

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