Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance

TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...

The true cost of digital advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

How broad is your reach?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Webinar: Everything Wrong with TV Measurement

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...

Our position on politics... in advertising!

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Special Edition: The problem with TV attribution

Welcome to a special edition of Marketing Blueprints. Today, we’re bringing you part of our recently...

New Research From Marketing Architects Discovers TV Attribution Gaps

TV advertising agency Marketing Architects finds most TV advertisers are concerned about campaign at...

Mastering brand marketing measurement

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Psychological principles in marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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