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Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'

TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...

Should competitors shape your marketing?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to be a Creative Marketer with Vivienne Wan

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The Battle for Effectiveness with Mark Ritson

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Watch: How to Transform Your Linear and CTV Campaigns for Max ROI

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Why Linear and Connected TV Are Better Together

Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...

Revolutionizing Marketing with Cutting-Edge Research

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The hottest marketing channel of 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

9 Podcasts Every CMO Should Listen to in 2024

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

Is the era of advertising over?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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