Distinct isn't enough

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Why your brand matters, and how to prove it

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Why media quality isn’t what you think it is

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Are Olympic Sponsorships Worth the Gold?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Understanding TV Viewing Habits Across Generations

Linear TV remains resilient, with 40% of households still subscribing to cable and more than half of...

The secret to multi-channel marketing success

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

AI's Role in Revolutionizing Market Research

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'

TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...

Should competitors shape your marketing?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to be a Creative Marketer with Vivienne Wan

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The Battle for Effectiveness with Mark Ritson

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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