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Ready to MOO your marketing forward?

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step system for prioritizing marketing investments, no matter the size of your brand or budget....

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

MMM’s making a comeback

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...

Marketing Architects Launches Venture Incubator Misfits & Machines

TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...

How Salesforce thinks about brand marketing

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...

How to Craft a Cost-Effective CTV Advertising Strategy

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

The problem with fitting in

This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...

How to Set Up a Measurable TV Campaign

You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...

How Annika Buys Media For High-Performing TV Campaigns

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

Brand is more than a buzzword

This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...

Is 2024 the year of CTV?

We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...

Is anyone paying attention?

Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...
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