Marketing Architects: TV Advertising Blog | The Marketing Architects Team (19)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

The B2B Institute and System1 recently partnered to evaluate the effectiveness of 2,500 B2B ads.

There are many marketing debates.

It's no secret that brand channels traditionally require a major investment.

TV delivers unmatched scale and visibility. But turning that into measurable growth takes more than ...

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive TV agen...

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

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