Marketing Architects: TV Advertising Blog | The Marketing Architects Team (18)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

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There’s an elephant in the C-Suite. According to a study highlighted by MarketingWeek, only 22% of C...

The holiday shopping season is upon us! In fact, for some consumers, it’s already over. More than ha...

Over the last two decades, marketers have shifted from traditional channels to digital ones—but the ...

In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad revenues from...

Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should prioritize...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...

Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth, businesse...

What’s the overlap between brand and performance marketing? How do you prove marketing’s value to th...

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