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Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Psychological principles in marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to Know When You've Outgrown Your TV Agency

We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...

Trends Shaping the Future of Marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Debunking B2B Marketing Myths with Peter Weinberg

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The myths holding your marketing back

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Clicks, algorithms, and the secrets of social media

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Trust & Will Helps You 'Make It Count' in New TV Campaign

Digital estate planning company Trust & Will launches a TV campaign with Marketing Architects ab...

The Great Brand Loyalty Debate

We're diving into a topic that keeps many marketers up at night: the brand loyalty debate. Is it mor...

Watch: How to Build ROI-Positive TV Campaigns

TV advertising is one of the most powerful marketing channels for business transformation and growth...

The hidden risk of low-quality media

We’re diving into concerns surrounding media quality in 2024, the rise of AI in advertising, and fin...
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