Marketing Architects: TV Advertising Blog | The Marketing Architects Team (18)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...

At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...

This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...

TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...

You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

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