Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Streaming TV vs Digital Video

A question for you... What is the definition of TV?

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

Crutchfield Sparks Excitement With New TV Campaign

National electronics retailer launches a TV campaign with Marketing Architects.

Marketing Architects Improves Streaming TV Targeting

Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...

Understanding Linear TV: What is it and How Does it Work?

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Watch: Growing Market Share With TV

Retail marketers are juggling a lot.

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Plow & Hearth Celebrates the Comfort of Home on National TV

Home and garden brand launches a national TV campaign with Marketing Architects.

7 Podcasts Every CMO Should Listen To

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Marketing Architects Optimizes the Customer Experience

All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...

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