Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Plow & Hearth Celebrates the Comfort of Home on National TV

Home and garden brand launches a national TV campaign with Marketing Architects.

7 Podcasts Every CMO Should Listen To

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Marketing Architects Optimizes the Customer Experience

All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...

Joybird Airs First TV Campaign

Online furniture retailer launches a national campaign with Marketing Architects highlighting custom...

Alto Invests in Growth with National TV

Alternative investments fintech launches a national TV campaign with Marketing Architects.

WeatherBug Launches a Growth-Driven National TV campaign

Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...

5 Books That Will Persuade You to Launch TV

In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...

Marketing Architects Steps Forward in Automated Media Buying

All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...