Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

How measurable are upper-funnel marketing channels?

According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...

Should you advertise during a recession?

Budget cuts. Layoffs. Wait, are we even in a recession?

Quince Shares Affordable Luxury on National TV

Direct-to-consumer retailer Quince launches first national TV campaign with All-Inclusive TV agency ...

Digital dangers, targeting and bothism

Digital has democratized advertising, allowing more brands to find and reach their audiences online.

What Marketers Should Know About the Evolution of TV Advertising

TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...

How to Avoid the Top 5 Mistakes Advertisers Make on TV

TV advertising done right can make a huge difference to the success of your business. TV unites team...

What to Look For in a TV Advertising Agency

It’s time to get your message out in a big way.

Angela Voss Named Marketing Architects' New CEO

After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Uncommon Goods Connects With Holiday Shoppers Through TV

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...

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