The demand ceiling every brand hits

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Uncommon Goods Connects With Holiday Shoppers Through TV

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...

Streaming TV vs Digital Video

A question for you... What is the definition of TV?

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

Crutchfield Sparks Excitement With New TV Campaign

National electronics retailer launches a TV campaign with Marketing Architects.

Marketing Architects Improves Streaming TV Targeting

Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...

Understanding Linear TV: What is it and How Does it Work?

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Watch: Growing Market Share With TV

Retail marketers are juggling a lot.

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Plow & Hearth Celebrates the Comfort of Home on National TV

Home and garden brand launches a national TV campaign with Marketing Architects.

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