The demand ceiling every brand hits

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

The lesson hiding in OpenAI's first TV campaign

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

Digital can build brand. Here's how.

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Webinar: Why TV Works Harder with Brand AND Sales Goals

The brand vs. performance debate is a false choice. Research from WARC, the IPA, and Binet & Fie...

Why audio wins on efficiency

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

WARC Report: TV's real impact on your funnel

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Brand vs performance is a false choice

This week, we’re challenging the assumption that brand and performance should remain separate. Turns...

The new sports advertising playbook

This week we're diving into live sports advertising and why the landscape has become infinitely more...

How to earn the board’s respect

This week, we're exploring what it takes to earn respect in the boardroom with Kimberly Gardner, CMO...

The uncomfortable truth about brand purpose

Brand purpose promised to transform business for good. Instead, it's produced vague campaigns and qu...

Your brand assets may be working against you

This week, we're talking with Jenni Romaniuk, research professor at the Ehrenberg-Bass Institute, ab...

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