Marketing Architects: TV Advertising Blog | The Marketing Architects Team (6)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

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