Marketing Architects: TV Advertising Blog | The Marketing Architects Team (9)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...

CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional hidden fees t...

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only...

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