Marketing Architects: TV Advertising Blog | The Marketing Architects Team (9)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional hidden fees t...

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only...

This week, we're exploring why the loudest brands in a category are often the fastest-growing ones. ...

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

TV agency Marketing Architects and product development incubator Misfits & Machines build genera...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Too many TV ads are forgettable. This week, we're ripping up the old creative playbook and showing y...

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