Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

How to build category entry points that drive sales

Think about the last time you grabbed a Coke. Was it because you were thirsty on a hot day? Watching...

Why your digital ads aren’t working

This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...

6 marketing effectiveness lessons you can’t ignore

Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...

Everything Your Agency Needs to Set Your TV Campaign Up for Success

The most successful TV campaigns are built on shared first-party data, including website traffic, co...

Are the Big Game’s ads worth $7M?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The science behind standout creative

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

GOVX Extends Its Mission on TV with Marketing Architects

GOVX launches a national TV campaign to connect military and first responder communities with discou...

Is the traditional agency model dying?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

4 Hidden Truths About TV Advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Your 2025 marketing crystal ball

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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