--- title: "Marketing Architects creates #1 cane brand, then sells it off" description: Read Star Tribune's article about Marketing Architect's HurryCane and how the direct response marketing agency made a No. 1 selling cane. image: https://blog.marketingarchitects.com/hubfs/Blog_tMA%20Creates%20Cane_Sells%20It.jpg --- [![MA_Horizontal_RGB_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) - [Business Strategy (96)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (49)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (174)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Business Strategy](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [News](https://blog.marketingarchitects.com/blog/topic/news) [Read More →](https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped) ## [What Cannes 2026 means for your strategy.](https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy) Our media team just got back from Cannes, and we asked them to help us separate the real signals from the award-show hype. This week, we're covering what's worth acting on, from AI's new rol... - [![](https://blog.marketingarchitects.com/hubfs/FaceBook.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped&title=Marketing%20Architects%20creates%20#1%20cane%20brand,%20then%20sells%20it%20off&picture=https://cdn2.hubspot.net/hubfs/514871/Blog_tMA%20Creates%20Cane_Sells%20It.jpg&description=Read%20Star%20Tribune's%20article%20about%20Marketing%20Architect's%20HurryCane%20and%20how%20the%20direct%20response%20marketing%20agency%20made%20a%20No.%201%20selling%20cane.) - [![](https://blog.marketingarchitects.com/hubfs/Twiiter.png)](https://twitter.com/intent/tweet?source=https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped&text=Marketing%20Architects%20creates%20#1%20cane%20brand,%20then%20sells%20it%20off&url=https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped&via=markarch) - [![](https://blog.marketingarchitects.com/hubfs/LinkedIn.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped&title=Marketing%20Architects%20creates%20#1%20cane%20brand,%20then%20sells%20it%20off&summary=Read%20Star%20Tribune's%20article%20about%20Marketing%20Architect's%20HurryCane%20and%20how%20the%20direct%20response%20marketing%20agency%20made%20a%20No.%201%20selling%20cane.) - [![](https://blog.marketingarchitects.com/hubfs/email.png)](mailto:someone@example.com?Subject=Marketing%20Architects%20creates%20#1%20cane%20brand,%20then%20sells%20it%20off&body=Read%20Star%20Tribune's%20article%20about%20Marketing%20Architect's%20HurryCane%20and%20how%20the%20direct%20response%20marketing%20agency%20made%20a%20No.%201%20selling%20cane.%20https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped) [All Posts](https://blog.marketingarchitects.com/blog) # Marketing Architects creates #1 cane brand, then sells it off - [Tweet](https://twitter.com/share) Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive Medical, the New York-based durable medical equipment (DME) manufacturer that acquired the product rights has big plans for HurryCane. As reported in the Minneapolis Star Tribune, *“Drive will distribute it internationally and more broadly than it is today,”* said Marketing Architects CEO Chuck Hengel. *“Our team took on the challenge of reinventing the traditional walking cane, and over the past three years, we’ve been gratified to see it improve so many lives across the United States. Drive Medical can bring this life-changing device to people on a global scale.”* Marketing Architects is happy to announce that we will be working with Drive to continue telling the HurryCane story through direct response marketing campaigns for the next several years. *“We’re excited about the impact the HurryCane brand will have on our existing product portfolio,”* CEO Harvey Diamond of Drive Medical said in a prepared statement, as reported in Star Tribune. *“We recognized the ability of Marketing Architects to effectively brand and market HurryCane and the potential our partnership with them will have on our existing product lines.”* To read more about the HurryCane sale, check out the [Star Tribune HurryCane](http://www.startribune.com/st-anthony-marketing-architects-sells-first-of-concept-to-product-companies-it-developed/323265861/) article. ![Rob DeMars](https://blog.marketingarchitects.com/hubfs/Blog%20Authors/Rob-DeMars_200x200.jpg) ###### Rob DeMars o As Chief Product Architect, Rob leads new product development for Misfits & Machines. Former Chief Creative Officer at Marketing Architects for 19 years, he built the agency's creative department and now focuses on developing AI tools to solve marketing challenges. ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Meet the Minneapolis shop behind the HurryCane](https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane) Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 sellin... ## [Nuts.com Responds to Demand for Delivery with TV Advertising](https://blog.marketingarchitects.com/blog/nuts.com-responds-to-demand-for-delivery-with-national-tv-advertising) Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects. ## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand) What do all champion brand names have in common? 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