--- title: Marketing Architects Unveils Streaming TV Platform for Performance Marketers description: All-Inclusive TV advertising agency Marketing Architects introduces Annika Streaming, the first true performance marketplace for streaming TV advertisers. image: https://blog.marketingarchitects.com/hubfs/2023-09_Annika-PR%20copy.webp --- [![MA_Horizontal_RGB_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) - [Business Strategy (96)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (49)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (174)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [News](https://blog.marketingarchitects.com/blog/topic/news) [Read More →](https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers) ## [What Cannes 2026 means for your strategy.](https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy) Our media team just got back from Cannes, and we asked them to help us separate the real signals from the award-show hype. This week, we're covering what's worth acting on, from AI's new rol... - [![](https://blog.marketingarchitects.com/hubfs/FaceBook.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers&title=Marketing%20Architects%20Unveils%20Streaming%20TV%20Platform%20for%20Performance%20Marketers&picture=https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/2023-09_Annika-PR%20copy.webp&description=All-Inclusive%20TV%20advertising%20agency%20Marketing%20Architects%20introduces%20Annika%20Streaming,%20the%20first%20true%20performance%20marketplace%20for%20streaming%20TV%20advertisers.) - [![](https://blog.marketingarchitects.com/hubfs/Twiiter.png)](https://twitter.com/intent/tweet?source=https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers&text=Marketing%20Architects%20Unveils%20Streaming%20TV%20Platform%20for%20Performance%20Marketers&url=https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers&via=markarch) - [![](https://blog.marketingarchitects.com/hubfs/LinkedIn.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers&title=Marketing%20Architects%20Unveils%20Streaming%20TV%20Platform%20for%20Performance%20Marketers&summary=All-Inclusive%20TV%20advertising%20agency%20Marketing%20Architects%20introduces%20Annika%20Streaming,%20the%20first%20true%20performance%20marketplace%20for%20streaming%20TV%20advertisers.) - [![](https://blog.marketingarchitects.com/hubfs/email.png)](mailto:someone@example.com?Subject=Marketing%20Architects%20Unveils%20Streaming%20TV%20Platform%20for%20Performance%20Marketers&body=All-Inclusive%20TV%20advertising%20agency%20Marketing%20Architects%20introduces%20Annika%20Streaming,%20the%20first%20true%20performance%20marketplace%20for%20streaming%20TV%20advertisers.%20https://blog.marketingarchitects.com/blog/marketing-architects-unveils-first-streaming-tv-platform-for-performance-marketers) [All Posts](https://blog.marketingarchitects.com/blog) # Marketing Architects Unveils Streaming TV Platform for Performance Marketers - [Tweet](https://twitter.com/share) *All-Inclusive TV advertising agency Marketing Architects introduces Annika Streaming, the first opportunistic rate marketplace for streaming TV advertisers.* MINNEAPOLIS, MN—October 9, 2023—Streaming TV advertising is taking a step toward the future. This week, TV advertising agency [Marketing Architects](https://www.marketingarchitects.com/) launched a new platform for CTV advertisers called Annika Streaming. Based on technology initially developed for linear TV, Annika Streaming buys CTV and streaming inventory more efficiently than current marketplace offerings allow. This enables performance brands to capitalize on streaming’s potential.   Annika’s development began six years ago when Marketing Architects built an AI-powered DSP for linear TV. The platform was designed to evaluate custom audience and performance criteria, set it against market trends and historical data, then calculate which media buys will drive the best ROI for individual brands. The result was a linear TV marketplace that delivered premium inventory for TV advertisers without premium price tags.  But as viewership shifted to streaming and connected TV, it was essential brands follow consumers to the channel. Unfortunately for performance marketers, streaming’s [promise of advanced targeting](https://www.marketingarchitects.com/blog/how-to-target-your-audience-on-ctv) and measurement capabilities has been overshadowed by its high prices, typically 5-10X higher than linear TV.  To close this gap, Marketing Architects spent the last two years building a proprietary streaming capability, bringing the efficient prices Annika achieved in linear into streaming and CTV. Now, Annika Streaming solves some of the biggest challenges for performance marketers on the channel.  1. **Pricing**: Annika Streaming obtains rates significantly more efficient than industry-leading third-party DSPs. These are achieved through a data-driven approach that benefits streaming publishers and advertisers alike. 2. **Targeting**: The platform offers several layers of contextual, geographic, and dayparting targeting capabilities, plus retargeting.  3. **Distribution**: Annika is fully integrated with dozens of streaming publishers and buys inventory available on Roku, Chromecast, Amazon Firestick, and smart TVs.   4. **Measurement**: With Annika, advertisers get access to multiple measurement models running in parallel, including IP address tracking and holdout groups for incrementality testing.  Marketing Architects clients had first access to Annika Streaming, which they are currently using to complement linear TV campaigns. The platform is available to select new brands starting this week.     About Marketing Architects  Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. For more information, please visit [www.marketingarchitects.com.](https://www.marketingarchitects.com/)        **Media Contacts**   Elena Hengel VP Marketing [ehengel@markarch.com](mailto:Ehengel@markarch.com) 952-449-2622 ![The Marketing Architects Team](https://blog.marketingarchitects.com/hubfs/MALogo-Mobius-Blue-RGB-1.png) ###### The Marketing Architects Team Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects. ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Webinar: 3 Reasons to Shake Up Your CTV Strategy](https://blog.marketingarchitects.com/blog/webinar-3-reasons-to-shake-up-your-ctv-strategy) Connected TV (CTV) is everywhere in media plans. Budgets are growing. Promises are big. But behind the sc... ## [Marketing Architects Improves Streaming TV Targeting](https://blog.marketingarchitects.com/blog/marketing-architects-improves-streaming-tv-targeting-with-new-hyperlocal-capabilities) Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for retail c... ## [The Future of Targeting is Contextual for Streaming Advertisers](https://blog.marketingarchitects.com/blog/the-future-of-targeting-is-contextual-for-streaming-advertisers) Behavioral targeting is under attack. 110 Cheshire Lane, Suite 200 Minneapolis, MN 55305 952-449-2500 info@markarch.com © 2020 Marketing Architects ![Marketing Architects](https://blog.marketingarchitects.com/hubfs/azure-site/MA-stacked-Logo2X.png "Marketing Architects") [![email us](https://blog.marketingarchitects.com/hubfs/footer-ermail.png "email us")](mailto:info@markarch.com) [![Facebook](https://blog.marketingarchitects.com/hubfs/footer-facebook.png "Facebook")](https://www.facebook.com/MarketingArchitects/) [![LinkedIn](https://blog.marketingarchitects.com/hubfs/footer-linkedin.png "LinkedIn")](https://www.linkedin.com/company/marketingarchitects) [![Twitter](https://blog.marketingarchitects.com/hubfs/footer-twitter.png "Twitter")](https://twitter.com/markarch) [![Instagram](https://blog.marketingarchitects.com/hubfs/footer-instagram.png "Instagram")](https://www.instagram.com/marketing_architects/) ![Marketing Architects, Inc. 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