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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...
The death of the marketing funnel
This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...
B2B Buyers Won't Fill Out Your Survey
This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...
Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...
Marketing Architects Expands Nielsen Relationship to Include Media Data Engine
The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s...
The psychology your campaigns are missing
This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...
Watch: Stop Over-Targeting and Let TV Creative Drive Results
Third-party audience data used for targeting are less accurate than most marketers assume. One study...
Awareness is high. So what?
This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...
Are you marketing to the wrong customers?
This week, we're covering the principles that the best marketers keep coming back to, no matter how ...
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