Marketing Architects: TV Advertising Blog

Why 'purpose' might be doing more harm than good

This week, we're questioning one of marketing's most popular ideas: brand purpose. Writer and creati...

Buying linear TV and Connected TV separately ignores how people actually watch TV, resulting in dupl...

Quick gut check for every performance marketer. You can cite your social CAC by channel down to the ...

This week, we're digging into why so many marketers know how to craft a healthy media mix, but don’t...

This week, we're digging into WARC’s Multiplier Playbook and asking a hard question: if we know bran...

Marketers predict the winner of their own creative tests about as often as a coin flip, and on TV th...

This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...

This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...

This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

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