Marketing Architects: TV Advertising Blog (33)

All attribution is wrong (but do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...

What can marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...

For memorability and emotional connections, nothing beats a good story.

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...

When does a holiday advertising blitz make sense for your brand?

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