The demand ceiling every brand hits

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...

If your next big move is hyper-targeting, find a bigger move

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

More people watch TV ads with their ears than eyes.

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

Love Your Melon brand launches national TV ad campaign

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer partners ...

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

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