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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...

Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...

How to declare war on your ad agency

Your TV advertising agency calls. You ignore it. The last few conversations felt more like negotiati...
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Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

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