Marketing Architects: TV Advertising Blog (32)

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing...

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...

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