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Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Stop the "brand" vs. "performance" battle. Choose smart marketing instead.
Shopkick launches TV campaign with agency Marketing Architects
MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...
The most expensive TV commercial is the WRONG TV commercial
What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...
It's not Google's fault they arbitrage your marketing results
It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...
Simple Habit Teams with Marketing Architects for TV Campaign
5-minute meditation app for busy people launches its first national TV campaign.
The supreme secret to success on TV: move from KPIs to KMIs.
I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...
Marketing Architects hires Ron Blevins as VP of Media
Blevins brings experience and expertise to expand Marketing Architects’ media platform
TV Campaign Helps Touch of Modern Reach Major Milestone
VAB National Commercial Showcases Marketing Architects Ecommerce Client
Matt Hultgren talks navigating changing world of TV analytics
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...
Touch of Modern launches TV campaign
Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign
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