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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
Chuck's Wednesday Wisdom: right vs. left brain marketing
We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing...
Engaging millennials with TV advertising
We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...
How AI chatbots are changing TV advertising
Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...
A love story: direct response + mobile
Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...
Meet Abbot. The future of TV conversion.
We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...
Programmatic TV Advertising: What is it and How Does It Work?
In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...
Entrepreneurs: how to say goodbye to your product
Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entrepreneu...
8 ways to do retail right
Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busines...
Amazon: a business owner’s friend or foe?
Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America
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One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
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How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...