Marketing Architects: TV Advertising Blog

Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

Companies that separate brand and performance marketing make both less effective. TV advertising bui...

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

Transparent TV measurement gives advertisers access to granular campaign data, including airing-leve...

Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing budgets...

Most brands have more potential customers out-of-market than in-market at any time, making growth de...

Not every marketing podcast is designed to make you a better marketer.

Creative has a ceiling, but reach scales. Exposing 100x more future buyers to your message will alwa...

Brands that balance brand and performance spending increase ad-driven revenue by 25–100%, while thos...

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