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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
6 Ways Technology is Transforming TV Advertising
It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...
How TV's Halo Effect Boosts Performance Across Your Marketing Mix
Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...
How Different Generations Watch TV
Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...
Watch: How to Transform Your Linear and CTV Campaigns for Max ROI
“Any marketer who considers walking away from TV advertising would be crazy to do so.”
Why Linear and Connected TV Are Better Together
Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some ...
9 Podcasts Every CMO Should Listen to in 2024
Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...
CTV Advertisers Should Rethink How They Use Data for Targeting
By the end of this year, more than 68% of the US population will be CTV users according to eMarketer...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
How to Know When You've Outgrown Your TV Agency
We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...
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