Marketing Architects: TV Advertising Blog

Linear TV and CTV Advertising: Answers to Marketers’ Biggest Questions

Buying linear TV and Connected TV separately ignores how people actually watch TV, resulting in dupl...

Quick gut check for every performance marketer. You can cite your social CAC by channel down to the ...

Marketers predict the winner of their own creative tests about as often as a coin flip, and on TV th...

Third-party audience data used for targeting are less accurate than most marketers assume. One study...

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...

Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

Companies that separate brand and performance marketing make both less effective. TV advertising bui...

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

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