Marketing Architects: TV Advertising Blog

Watch: 5 Ways to Build a Challenger Brand that Consumers Trust

Raise your hand if you've ever stopped buying from a brand because it lost your trust.

Linear TV targets through programming and daypart, using context to reach the right audience. CTV ma...

Three partner types exist: omnichannel agencies, self-serve platforms, and TV specialists. Ask five ...

Buying linear TV and Connected TV separately ignores how people actually watch TV, resulting in dupl...

Quick gut check for every performance marketer. You can cite your social CAC by channel down to the ...

Marketers predict the winner of their own creative tests about as often as a coin flip, and on TV th...

Third-party audience data used for targeting are less accurate than most marketers assume. One study...

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...

Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

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