Marketing Architects: TV Advertising Blog

Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...

Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...

Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some ...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

By the end of this year, more than 68% of the US population will be CTV users according to eMarketer...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...