Marketing Architects: TV Advertising Blog

TV in 2026: The Future of Advertising's Most Powerful Channel

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour more than...

The brand vs. performance debate is a false choice. Research from WARC, the IPA, and Binet & Fie...

Nearly half of all US TV ads evoke neutrality in viewers, making emotional storytelling, not feature...

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

CTV usage is surging, but so are concerns around high CPMs, fragmentation, and inconsistent measurem...

The most successful TV campaigns are built on shared first-party data, including website traffic, co...

Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV consumption ...

TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

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