Marketing Architects: TV Advertising Blog

How TV's Halo Effect Boosts Performance Across Your Marketing Mix

Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...

Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some ...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

By the end of this year, more than 68% of the US population will be CTV users according to eMarketer...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...

Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...

TV advertising is one of the most powerful marketing channels for business transformation and growth...

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