Marketing Architects: TV Advertising Blog

B2B Marketing Needs to Rethink Reach, TV and Mental Availability

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

Transparent TV measurement gives advertisers access to granular campaign data, including airing-leve...

Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing budgets...

Most brands have more potential customers out-of-market than in-market at any time, making growth de...

Not every marketing podcast is designed to make you a better marketer.

Creative has a ceiling, but reach scales. Exposing 100x more future buyers to your message will alwa...

Brands that balance brand and performance spending increase ad-driven revenue by 25–100%, while thos...

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour more than...

The brand vs. performance debate is a false choice. Research from WARC, the IPA, and Binet & Fie...

Nearly half of all US TV ads evoke neutrality in viewers, making emotional storytelling, not feature...

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