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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Why TV Advertising Still Rules Brand-Building
Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...
Watch: How to Build ROI-Positive TV Campaigns
TV advertising is one of the most powerful marketing channels for business transformation and growth...
Podcast: Angela Voss Talks Industry Transformation on Adweek's Marketing Vanguard
Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...
Podcast: Angela Voss Joins Marketing Today To Discuss A Better Way to Do TV
CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...
Webinar: 3 Reasons to Shake Up Your CTV Strategy
Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still, despit...
Why Your Streaming TV Strategy Might Be Failing, And How to Fix It
Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...
Webinar: Effectiveness Principles for TV Advertising
TV advertising provides brands massive growth potential, but the channel can be challenging, especia...
Reach, Revenue and ROI: Three Principles for Effective TV Advertising
TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...
What is All-Inclusive TV Advertising and How Does it Work?
TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...
B2B Marketing: How TV Advertising Can Power Business Growth for B2B
B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...
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