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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
It's not Google's fault they arbitrage your marketing results
It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...
The supreme secret to success on TV: move from KPIs to KMIs.
I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...
Who's influencing your customers?
More than all other media combined, TV can build a lasting—and profitable—romance with consumers.
Shaking up generational stereotypes
3x more millennials are watching TV compared to YouTube.
What category disruptors can teach your brand?
Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...
Is TV advertising dead?
Despite years of dire predictions, TV advertising continues to outperform other media.
Customer experience (CX) takes center stage
Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...
How your CMO can beat the odds
The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...
Engaging millennials with TV advertising
We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...
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