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Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...

Is TV advertising dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

How your CMO can beat the odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

Engaging millennials with TV advertising

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entrepreneu...

8 ways to do retail right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busines...

Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...
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