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Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Amazon: a business owner’s friend or foe?
Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America
7 ways to tell your product’s ready to scale
Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...
The omnichannel marketing series: overview
Before you make another major business decision for 2016, there’s something you should know.
Why it matters that grandma's shopping online
Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...
How to test your way to the top
Most marketers have a love-hate relationship with creative testing. You love it because you can lear...
The omnichannel marketing series: avoid single transactions
Want to sink your teeth into a delicious example of omni-channel marketing in action?
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and...
The omnichannel marketing series: channel splintering
Are all of your marketing channels working in concert to captivate prospects and seamlessly turn the...
The omnichannel marketing series: don't reinvent the wheel
Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and your ad c...
What your marketing plan can learn from your fridge
Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go along with...
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How to name a no. 1 brand
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