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Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Who's influencing your customers?
More than all other media combined, TV can build a lasting—and profitable—romance with consumers.
Shaking up generational stereotypes
3x more millennials are watching TV compared to YouTube.
What category disruptors can teach your brand?
Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...
Is TV advertising dead?
Despite years of dire predictions, TV advertising continues to outperform other media.
Customer experience (CX) takes center stage
Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...
How your CMO can beat the odds
The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...
Engaging millennials with TV advertising
We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...
Entrepreneurs: how to say goodbye to your product
Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entrepreneu...
8 ways to do retail right
Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busines...
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