Marketing Architects: TV Advertising Blog

3 Reasons to Consider TV for Your B2B Brand

TV advertising isn’t just for cereal and car brands. In fact, for business-to-business companies, TV...

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

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