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Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...
3 Types of Businesses That Should Be on TV
Not every business should advertise on TV, but several types tend to overlook the channel in their s...
Rethinking the Power of TV Advertising
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...
Why TV Advertising is Ecommerce’s Next Step
The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...
3 Reasons to Consider TV for Your B2B Brand
TV advertising isn’t just for cereal and car brands. In fact, for business-to-business companies, TV...
Stop the "brand" vs. "performance" battle. Choose smart marketing instead.
It's not Google's fault they arbitrage your marketing results
It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...
The supreme secret to success on TV: move from KPIs to KMIs.
I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...
Who's influencing your customers?
More than all other media combined, TV can build a lasting—and profitable—romance with consumers.
Shaking up generational stereotypes
3x more millennials are watching TV compared to YouTube.
What category disruptors can teach your brand?
Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...
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