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Marketing’s product disconnect
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Driving your TV Campaign with 1st Party Data
No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So why, whe...
Why Automation is Still Media's Most Valuable Asset
It’s been a whirlwind year for TV.
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