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Why Your CTV Results Look Better in the Dashboard Than in the Business

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...

How to Target Your Audience on CTV

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

How to Craft a Cost-Effective CTV Advertising Strategy

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

How Annika Buys Media For High-Performing TV Campaigns

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

Why Your Streaming TV Strategy Might Be Failing, And How to Fix It

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...

How To Target Your Audience With TV Advertising

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

The Future of Targeting is Contextual for Streaming Advertisers

Behavioral targeting is under attack.

The Application of AI in Marketing, Advertising and Media Buying

Chat GPT. Bard. ERNIE Bot.

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Streaming TV vs Digital Video

A question for you... What is the definition of TV?
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