--- title: "Marketing Architects: TV Advertising Blog | Media Buying (2)" description: Media Buying | Learn from our experts about how to harness the power of TV advertising. This blog covers creative, media, conversion and analytics TV best practices. (2) image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg --- [![MA\_Horizontal\_RGB\_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) # Transformation starts here. - [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (52)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Media Buying](https://blog.marketingarchitects.com/blog/topic/media-buying) [Read More →](https://blog.marketingarchitects.com/blog/how-to-target-your-audience-on-ctv) ## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust) Raise your hand if you've ever stopped buying from a brand because it lost your trust. ## [How to Target Your Audience on CTV](https://blog.marketingarchitects.com/blog/how-to-target-your-audience-on-ctv) Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch... ## [How to Craft a Cost-Effective CTV Advertising Strategy](https://blog.marketingarchitects.com/blog/how-to-craft-a-cost-effective-ctv-advertising-strategy) Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have... ## [How Annika Buys Media For High-Performing TV Campaigns](https://blog.marketingarchitects.com/blog/how-annika-buys-media-for-a-high-performing-campaign) For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr... ## [Why Your Streaming TV Strategy Might Be Failing, And How to Fix It](https://blog.marketingarchitects.com/blog/why-your-streaming-tv-strategy-might-be-failing) Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi... ## [How To Target Your Audience With TV Advertising](https://blog.marketingarchitects.com/blog/how-to-target-your-audience-with-tv-advertising) TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab... ## [The Future of Targeting is Contextual for Streaming Advertisers](https://blog.marketingarchitects.com/blog/the-future-of-targeting-is-contextual-for-streaming-advertisers) Behavioral targeting is under attack. ## [The Application of AI in Marketing, Advertising and Media Buying](https://blog.marketingarchitects.com/blog/the-application-of-ai-in-marketing-advertising-and-media-buying) Chat GPT. Bard. ERNIE Bot. ## [The Pitfalls of IP-Based Targeting in Streaming Campaigns](https://blog.marketingarchitects.com/blog/the-pitfalls-of-ip-based-targeting-in-streaming-campaigns) As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel... ## [CTV Advertising: What is it and How Does it Work?](https://blog.marketingarchitects.com/blog/what-is-ctv-advertising-and-how-should-brands-use-it-in-their-marketing-mix) What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec... ## [Streaming TV vs Digital Video](https://blog.marketingarchitects.com/blog/v2n3-streaming-vs-digital-video) A question for you... What is the definition of TV? [Previous](https://blog.marketingarchitects.com/blog/topic/media-buying/page/1) [All posts](https://blog.marketingarchitects.com/blog/all) [Next](https://blog.marketingarchitects.com/blog/topic/media-buying/page/3) ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin) One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. 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