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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
How to Craft a Cost-Effective CTV Advertising Strategy
Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...
How Annika Buys Media For High-Performing TV Campaigns
For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...
Why Your Streaming TV Strategy Might Be Failing, And How to Fix It
Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...
How To Target Your Audience With TV Advertising
TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...
The Future of Targeting is Contextual for Streaming Advertisers
Behavioral targeting is under attack.
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
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