platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
Conversion Tech
Creative Strategy
Media Buying
News
Newsletter
TV Attribution
Media Buying
Read More
→
How to Crack the Connected TV Code
You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching up on The Pitt. You're not alone. Streaming now accounts for 40% of total TV viewing time.
How Annika Buys Media For High-Performing TV Campaigns
For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...
Why Your Streaming TV Strategy Might Be Failing, And How to Fix It
Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...
How To Target Your Audience With TV Advertising
TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...
The Future of Targeting is Contextual for Streaming Advertisers
Behavioral targeting is under attack.
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Email
*
Notification Frequency
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...