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Inventory Glut and Curation Strategies Shake Up CTV Ad Costs
Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need for smarter supply paths. Together, these trends are reshaping what advertisers pay for C...
The Future of Targeting is Contextual for Streaming Advertisers
Behavioral targeting is under attack.
A Performance Marketer's Guide to Streaming TV in 2023
It's no surprise streaming has taken over the living room TV. (And all the other screens in your hom...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
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