Is your ad budget going to waste?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Streaming TV vs Digital Video

A question for you... What is the definition of TV?

The Key To CTV Success Is Putting Your Audience First

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...

Marketing Architects Improves Streaming TV Targeting

Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...

Understanding Linear TV: What is it and How Does it Work?

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

4 Keys to Preventing CTV Ad Fraud

What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?

Driving your TV Campaign with 1st Party Data

No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So why, whe...

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...