Marketing Architects: TV Advertising Blog

Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV....

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

The most successful NBA player shoots one free throw. You shoot one hundred. Who makes more baskets?

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

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