Marketing Architects: TV Advertising Blog

Watch: Your CTV Performance Playbook

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...