Marketing Architects: TV Advertising Blog

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

Behavioral targeting is under attack.

It's no surprise streaming has taken over the living room TV. (And all the other screens in your hom...

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