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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
This President's Day, get the most from your Benjamins
When does a holiday advertising blitz make sense for your brand?
Meet Annika: AI TV media buying
An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...
Programmatic TV Advertising: What is it and How Does It Work?
In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...
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