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Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...
Remnant isn't what I thought it was
“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...
This President's Day, get the most from your Benjamins
When does a holiday advertising blitz make sense for your brand?
Meet Annika: AI TV media buying
An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...
Programmatic TV Advertising: What is it and How Does It Work?
In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...
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