Marketing Architects: TV Advertising Blog

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

You’re relaxing at home. The evening’s top prime time drama plays on TV.

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...

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