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How to Crack the Connected TV Code
You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching up on The Pitt. You're not alone. Streaming now accounts for 40% of total TV viewing time.
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Why Automation is Still Media's Most Valuable Asset
It’s been a whirlwind year for TV.
The Ad Battle: YouTube vs Broadcast TV
When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....
What Is Addressable TV Advertising? Is It Right for My Brand?
You’re relaxing at home. The evening’s top prime time drama plays on TV.
How brands can navigate political season media buying
Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.
If your next big move is hyper-targeting, find a bigger move
Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...
What in the world is Advanced TV??
In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...
Remnant isn't what I thought it was
“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...
This President's Day, get the most from your Benjamins
When does a holiday advertising blitz make sense for your brand?
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