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The real price of live sports advertising
This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...
National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story
The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...
Trust & Will's 'Make it Count' Campaign Wins Creative Awards
Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...
Underoutfit Launches First National TV Campaign to Build on Explosive Growth
After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...
Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative
TV agency Marketing Architects and product development incubator Misfits & Machines build genera...
GOVX Extends Its Mission on TV with Marketing Architects
GOVX launches a national TV campaign to connect military and first responder communities with discou...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'
TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...
New Research From Marketing Architects Discovers TV Attribution Gaps
TV advertising agency Marketing Architects finds most TV advertisers are concerned about campaign at...
Trust & Will Helps You 'Make It Count' in New TV Campaign
Digital estate planning company Trust & Will launches a TV campaign with Marketing Architects ab...
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