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The real price of live sports advertising

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...

Marketing Architects Research Gives Humans and AI a Shared Language for Creative Quality

Astudy of 500 marketing and creative professionals validates a framework for creative quality, givin...

Aprio Invests in National Brand Campaign as Firm Continues Rapid Growth

New Connected TV campaign introduces Aprio's Account for Anything™ brand platform to business owners...

Marketing Architects shares how Annika® evolved to address CTV's toughest challenges

TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles str...

Marketing Architects Expands Nielsen Relationship to Include Media Data Engine

The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s...

Marketing Architects Adds Reach Index Optimization for Smarter TV Buying

TV agency Marketing Architects announces a new media-buying capability that automatically directs me...

Marketing Architects Launches Mass Customizer to Balance Reach and Relevance on TV

TV agency Marketing Architects shares a new AI tool that lets brands customize TV creative without s...

Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying

This integration drives app-level supply insights, better campaign control, and outcome-driven autom...

Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital

Partnership brings together brand and performance expertise across TV and digital advertising.

BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Awareness

The HR platform steps into the TV advertising spotlight with a bold new strategy.

American Standard Launches First TV Campaign for Shower Remodels

The national TV campaign highlights a lifetime warranty and end-to-end service delivered by American...
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