Marketing Architects: TV Advertising Blog

Why personalization doesn’t equal persuasion

This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....

Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...

This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...

This week, we're exploring where brand actually happens, whether it be in the store, on the search r...

Premium media placements promise big impact. Super Bowl spots, primetime NFL, major live events. But...

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...

Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...

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