Marketing Architects: TV Advertising Blog

Your attention strategy is probably backwards

Attention metrics are everywhere. Some experts swear by them. Others say they're a waste of money. T...

Brands today suffer from an epidemic of conformity. Everyone's chasing consumers with the same promi...

Marketing has become obsessed with efficiency over the past decade. ROI dashboards. Cost per lead op...

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

This week, we’re challenging the assumption that brand and performance should remain separate. Turns...

This week we're diving into live sports advertising and why the landscape has become infinitely more...

Previous All posts Next