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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Why 150-year-old logos still win

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

The lesson hiding in OpenAI's first TV campaign

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

Digital can build brand. Here's how.

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Why audio wins on efficiency

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

WARC Report: TV's real impact on your funnel

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Brand vs performance is a false choice

This week, we’re challenging the assumption that brand and performance should remain separate. Turns...

The new sports advertising playbook

This week we're diving into live sports advertising and why the landscape has become infinitely more...

How to earn the board’s respect

This week, we're exploring what it takes to earn respect in the boardroom with Kimberly Gardner, CMO...

The uncomfortable truth about brand purpose

Brand purpose promised to transform business for good. Instead, it's produced vague campaigns and qu...

Your brand assets may be working against you

This week, we're talking with Jenni Romaniuk, research professor at the Ehrenberg-Bass Institute, ab...
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