Marketing Architects: TV Advertising Blog

Stop over-targeting. Start reaching.

This week, we're tackling a question that trips up even the most experienced marketers: how do you a...

This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...

This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...

This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....

Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...

This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...

This week, we're exploring where brand actually happens, whether it be in the store, on the search r...

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