Marketing Architects: TV Advertising Blog

Why 'purpose' might be doing more harm than good

This week, we're questioning one of marketing's most popular ideas: brand purpose. Writer and creati...

This week, we're digging into why so many marketers know how to craft a healthy media mix, but don’t...

This week, we're digging into WARC’s Multiplier Playbook and asking a hard question: if we know bran...

This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...

This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...

This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...

This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...

This week, we're covering the principles that the best marketers keep coming back to, no matter how ...

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