Marketing Architects: TV Advertising Blog

Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...

Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...

Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to conne...

Creative effectiveness isn't what most people think. This week, Steve Babcock, our Chief Creative Of...

Brand growth for mature companies isn't a miracle. It's just really hard. This week, we're exploring...

This week, we're talking with Josh Blyskal from Profound about the seismic shift happening in search...

This week, we’re joined by Roscoe Williamson, Global Strategy Director at MassiveMusic, to unpack ne...

TV measurement isn't broken. This week, we're breaking down how to capture both immediate response a...

Ryan Sullivan, CMO of GoodRx, joins us this week to share why he's a "reformed performance marketer....

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