Marketing Architects: TV Advertising Blog

How to escape the performance trap

This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...

This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...

This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...

This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...

This week, we're covering the principles that the best marketers keep coming back to, no matter how ...

This week, we're tackling a question that trips up even the most experienced marketers: how do you a...

This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...

This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...

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