Marketing Architects: TV Advertising Blog

The forgotten power of B2B brand-building

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

Reaching large audiences is powerful. But they still need to be the right large audiences.

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Are you wasting your marketing budget by building brand awareness?

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...

AI is probably the hottest topic in business right now.

According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...

Budget cuts. Layoffs. Wait, are we even in a recession?

Digital has democratized advertising, allowing more brands to find and reach their audiences online.

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