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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Is the clock ticking for TikTok?
TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...
How will AI reshape marketing and advertising?
AI is probably the hottest topic in business right now.
How measurable are upper-funnel marketing channels?
According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
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