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Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...
Breaking the digital doom loop
Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...
Why it’s better to cast a wide net
At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...
The state of marketing research
This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...
MMM’s making a comeback
Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...
How Salesforce thinks about brand marketing
This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...
The problem with fitting in
This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...
Brand is more than a buzzword
This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...
Is 2024 the year of CTV?
We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...
Is anyone paying attention?
Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...
2024 Marketing Predictions
Marketers are no stranger to change. Which is good news because while no one knows exactly what’ll h...
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