Marketing Architects: TV Advertising Blog

CTV and investing in emerging channels

Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities t...

The term "marketing effectiveness" has gained attention lately, but what does it really mean? And wh...

By now you’re probably tired of seeing articles on Barbie’s marketing brilliance. Because most “lear...

Ever wonder why some ads stick with you for years, even decades, while others are just... meh? Leani...

Proving marketing’s value to the business isn’t a new challenge. But it is an incredibly persistent ...

The B2B Institute and System1 recently partnered to evaluate the effectiveness of 2,500 B2B ads.

There are many marketing debates.

It's no secret that brand channels traditionally require a major investment.

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

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