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Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...
The truth about brand awareness
Are you wasting your marketing budget by building brand awareness?
Behavioral Targeting: Clicks, Confusion and Creepy Ads
We all notice the ads that seem to know exactly what you were just talking about. The websites that ...
Is the clock ticking for TikTok?
TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...
How will AI reshape marketing and advertising?
AI is probably the hottest topic in business right now.
How measurable are upper-funnel marketing channels?
According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
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