Marketing Architects: TV Advertising Blog

How to build a high-performing marketing team

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

Reaching large audiences is powerful. But they still need to be the right large audiences.

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Are you wasting your marketing budget by building brand awareness?

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...

AI is probably the hottest topic in business right now.

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