Marketing Architects: TV Advertising Blog

Translating “marketing” to the board

Proving marketing’s value to the business isn’t a new challenge. But it is an incredibly persistent ...

The B2B Institute and System1 recently partnered to evaluate the effectiveness of 2,500 B2B ads.

There are many marketing debates.

It's no secret that brand channels traditionally require a major investment.

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

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