Marketing Architects: TV Advertising Blog

Breaking down TV’s price dilemma

It's no secret that brand channels traditionally require a major investment.

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

The dark funnel.

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