Confessions of a reformed performance marketer

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Should you advertise during a recession?

Budget cuts. Layoffs. Wait, are we even in a recession?

Digital dangers, targeting and bothism

Digital has democratized advertising, allowing more brands to find and reach their audiences online.

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