Marketing Architects: TV Advertising Blog

The Showdown on Paid vs Owned vs Earned Media

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

Reaching large audiences is powerful. But they still need to be the right large audiences.

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Previous All posts Next