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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
The science behind why stories sell
I've always been a sucker for a good story... we all are, actually. This week, we're exploring why o...
The truth about AI vs human research
Remember when getting consumer insights meant spending weeks recruiting for focus groups and thousan...
How to build category entry points that drive sales
Think about the last time you grabbed a Coke. Was it because you were thirsty on a hot day? Watching...
Why your digital ads aren’t working
This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...
6 marketing effectiveness lessons you can’t ignore
Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...
Are the Big Game’s ads worth $7M?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The science behind standout creative
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Is the traditional agency model dying?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
4 Hidden Truths About TV Advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Your 2025 marketing crystal ball
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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