Marketing Architects: TV Advertising Blog

AI and reimagining the agency model

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There’s an elephant in the C-Suite. According to a study highlighted by MarketingWeek, only 22% of C...

The holiday shopping season is upon us! In fact, for some consumers, it’s already over. More than ha...

Over the last two decades, marketers have shifted from traditional channels to digital ones—but the ...

In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad revenues from...

Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should prioritize...

Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth, businesse...

What’s the overlap between brand and performance marketing? How do you prove marketing’s value to th...

Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities t...

The term "marketing effectiveness" has gained attention lately, but what does it really mean? And wh...

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