Marketing Architects: TV Advertising Blog

Why it’s better to cast a wide net

At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...

This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...

This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...

This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...

We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...

Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...

Marketers are no stranger to change. Which is good news because while no one knows exactly what’ll h...

Consumers embraced QR codes during the pandemic. Since then, advertisers have jumped on the chance t...

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