Marketing Architects: TV Advertising Blog

Are you measuring brand wrong?

This week, we're diving into brand measurement with Kantar's Mary Kyriakidi. If you're still chasing...

This week, we're diving deep into the uncomfortable truths about how brands actually grow with Dale ...

This week, we're exploring "wrong-termism" with Liam Moroney, founder of Storybook Marketing. We div...

This week, we're exploring why marketing effectiveness remains elusive for most brands, even when th...

This week, we're tackling one of marketing's biggest questions: How does advertising actually work? ...

This week, we're exploring how AI agents are changing marketing, including new findings showing that...

This week, we're revisiting our conversation with Dr. Mark Ritson, the marketing professor turned co...

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

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