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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Rob DeMars

Rob DeMars

Chief Product Architect, Misfits & Machines

Recent Posts:

Nuts.com Responds to Demand for Delivery with TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

More people watch TV ads with their ears than eyes.

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

Simple Habit Teams with Marketing Architects for TV Campaign

5-minute meditation app for busy people launches its first national TV campaign.

Touch of Modern launches TV campaign

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Boost marketing with storytelling

For memorability and emotional connections, nothing beats a good story.

Shaking up generational stereotypes

3x more millennials are watching TV compared to YouTube.

How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...
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