contact us

Transformation starts here.
Read More →

What the 95/5 rule means for you

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule. It's a simple idea with a big implication for how you spend your ad budget and how you th...

Rob DeMars

Rob DeMars

o As Chief Product Architect, Rob leads new product development for Misfits & Machines. Former Chief Creative Officer at Marketing Architects for 19 years, he built the agency's creative department and now focuses on developing AI tools to solve marketing challenges.

Recent Posts:

Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

How to declare war on your ad agency

Your TV advertising agency calls. You ignore it. The last few conversations felt more like negotiati...
All posts

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...