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The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The MA Team
Recent Posts:
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Is Google’s grip on search slipping?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
6 Ways Technology is Transforming TV Advertising
It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...
Are brand extensions risky business?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How TV's Halo Effect Boosts Performance Across Your Marketing Mix
Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...
Is Brand Purpose Overrated?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why your brand matters, and how to prove it
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why media quality isn’t what you think it is
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are Olympic Sponsorships Worth the Gold?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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