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Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The MA Team
Recent Posts:
The problem with fitting in
This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...
How to Set Up a Measurable TV Campaign
You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...
How Annika Buys Media For High-Performing TV Campaigns
For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...
Brand is more than a buzzword
This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...
Is 2024 the year of CTV?
We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...
Is anyone paying attention?
Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...
2024 Marketing Predictions
Marketers are no stranger to change. Which is good news because while no one knows exactly what’ll h...
Quick response, big impact
Consumers embraced QR codes during the pandemic. Since then, advertisers have jumped on the chance t...
AI and reimagining the agency model
We’ve updated our newsletter to get you the important information as quickly as possible. Stay tuned...
How to market to your CFO
There’s an elephant in the C-Suite. According to a study highlighted by MarketingWeek, only 22% of C...
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