Why Your CTV Results Look Better in the Dashboard Than in the Business

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

What does marketing as a revenue center really look like?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Making the case for brand with Amica Insurance

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Stop waiting to use AI for marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Is your ad budget going to waste?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Unlocking TV Advertising's Power: Insights from Peter Field

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

TV's Golden Age: The Future of TV Advertising in 2025

Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV consumption ...

Webinar: Unlocking TV Effectiveness in the New Era

TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...

Strengthening the CEO-CMO Partnership for Business Growth

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The Case for TV as a Strategic Growth Driver

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

The line between linear TV and streaming has blurred, with most households watching both. Streaming ...

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