Marketing Architects: TV Advertising Blog | The Marketing Architects Team (13)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV consumption ...

TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

The line between linear TV and streaming has blurred, with most households watching both. Streaming ...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

TV drives the strongest sales impact in video, making the choice of agency partner critical. A well-...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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