Distinct isn't enough

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Everything Your Agency Needs to Set Your TV Campaign Up for Success

The most successful TV campaigns are built on shared first-party data, including website traffic, co...

Are the Big Game’s ads worth $7M?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The science behind standout creative

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

GOVX Extends Its Mission on TV with Marketing Architects

GOVX launches a national TV campaign to connect military and first responder communities with discou...

Is the traditional agency model dying?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

4 Hidden Truths About TV Advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Your 2025 marketing crystal ball

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing MVPs from 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Stop comparing AI to humans

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing’s product disconnect

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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