Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

The hottest marketing channel of 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

9 Podcasts Every CMO Should Listen to in 2024

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

Is the era of advertising over?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Who said TV couldn't be targeted?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance

TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...

The true cost of digital advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

How broad is your reach?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Webinar: Everything Wrong with TV Measurement

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...

Our position on politics... in advertising!

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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