Marketing Architects: TV Advertising Blog | The Marketing Architects Team (22)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

The dark funnel.

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