Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

What to Look For in a TV Advertising Agency

It’s time to get your message out in a big way.

Angela Voss Named Marketing Architects' New CEO

After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Uncommon Goods Connects With Holiday Shoppers Through TV

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...

Streaming TV vs Digital Video

A question for you... What is the definition of TV?

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

Crutchfield Sparks Excitement With New TV Campaign

National electronics retailer launches a TV campaign with Marketing Architects.

Marketing Architects Improves Streaming TV Targeting

Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...

Understanding Linear TV: What is it and How Does it Work?

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Watch: Growing Market Share With TV

Retail marketers are juggling a lot.

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