Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

The forgotten power of B2B brand-building

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

B2B Marketing: How TV Advertising Can Power Business Growth for B2B

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

Targeted Mass Marketing: Reach the Right Audience Effectively

Reaching large audiences is powerful. But they still need to be the right large audiences.

How Much Does a TV Advertising Campaign Cost?

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

How Airbnb used brand awareness to drive profitability

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

The truth about brand awareness

Are you wasting your marketing budget by building brand awareness?

Behavioral Targeting: Clicks, Confusion and Creepy Ads

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

The Top 11 Marketing Podcasts for CMOs in 2023

Ready to discover a world of marketing knowledge and inspiration?

Is the clock ticking for TikTok?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...

How will AI reshape marketing and advertising?

AI is probably the hottest topic in business right now.

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