Is your ad budget going to waste?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

What Marketers Should Know About the Evolution of TV Advertising

TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...

How to Avoid the Top 5 Mistakes Advertisers Make on TV

TV advertising done right can make a huge difference to the success of your business. TV unites team...

The Future of Print is on TV

Some marketers are turning to digital advertising to complement evolving print efforts. Or turning t...

Webinar: TV Advertising's Upside During a Downturn

Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands t...

The Future of TV Advertising for Performance Marketers

Most performance-driven brands designate far less than half their marketing budget to brand-building...

Watch: Growing Market Share With TV

Retail marketers today have more priorities than ever.

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Plow & Hearth Celebrates the Comfort of Home on National TV

Home and garden brand launches a national TV campaign with Marketing Architects.

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