Your attention strategy is probably backwards

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Recent Posts:

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

Watch: Growing Market Share With TV

Retail marketers are juggling a lot.

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Plow & Hearth Celebrates the Comfort of Home on National TV

Home and garden brand launches a national TV campaign with Marketing Architects.

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