Marketing Architects: TV Advertising Blog | The Marketing Architects Team (5)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Brand purpose promised to transform business for good. Instead, it's produced vague campaigns and qu...

This week, we're talking with Jenni Romaniuk, research professor at the Ehrenberg-Bass Institute, ab...

This week, we're examining the gap between behavioral economics theory and marketing reality. The ps...

Should you put all your products under one master brand, or create separate brands for each? This we...

The HR platform steps into the TV advertising spotlight with a bold new strategy.

Planning season is here, and marketers are staring down spreadsheets, trying to figure out their 202...

We spend endless time making sure our brands are top of mind. But what about physical availability? ...

This week, we're diving into some surprising research about marketing leadership. Turns out, reports...

This week, we're diving into brand measurement with Kantar's Mary Kyriakidi. If you're still chasing...

This week, we're diving deep into the uncomfortable truths about how brands actually grow with Dale ...

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