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Distinct isn't enough

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...

5 Effectiveness Principles for TV Creative that Performs

TV captures 94% of attention-weighted viewing, but creative determines whether that attention turns ...

Why 95% of your audience isn't buying

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

TV Creative Pretesting is No Longer Optional

Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of the time...

The biggest B2B marketing mistakes

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

Marketing effectiveness on a budget

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

The truth about TV advertising costs and ROI

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...

How to Crack the Connected TV Code

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

Cost is the Hidden Multiplier in Your TV Campaigns

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...

Stop the marketing hamster wheel

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...
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