Marketing Architects: TV Advertising Blog (9)

How to Craft a Cost-Effective CTV Advertising Strategy

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...

You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...

This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...

We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...

Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...

Marketers are no stranger to change. Which is good news because while no one knows exactly what’ll h...

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...

Consumers embraced QR codes during the pandemic. Since then, advertisers have jumped on the chance t...

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