Marketing Architects: TV Advertising Blog (9)

Is 2024 the year of CTV?

We asked marketers which channels they planned to increase spending on in 2024. The top answer was C...

Attention sheds light on how consumers interact with marketing by going beyond metrics like viewabil...

Marketers are no stranger to change. Which is good news because while no one knows exactly what’ll h...

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...

Consumers embraced QR codes during the pandemic. Since then, advertisers have jumped on the chance t...

It was 2020. With a global pandemic pushing people toward contactless interactions whenever possible...

We’ve updated our newsletter to get you the important information as quickly as possible. Stay tuned...

There’s an elephant in the C-Suite. According to a study highlighted by MarketingWeek, only 22% of C...

The holiday shopping season is upon us! In fact, for some consumers, it’s already over. More than ha...

Over the last two decades, marketers have shifted from traditional channels to digital ones—but the ...

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